LOCAL OWNERSHIP
Local women and organisations know what their communities need. They therefore have a meaningful voice in the development and delivery of each project.
WOMEN AT THE HEART
We support projects that contribute as directly and concretely as possible to strengthening the social or economic position of women in the travel and tourism sector.
INDEPENDENCE
AND LASTING VALUE
We prioritise initiatives that give women greater access to employment, income, entrepreneurship and freedom of choice, and that have the potential to create value over the longer term.
EQUAL PARTNERSHIPS
We treat the organisations and women we work with as equal partners. Their knowledge, ideas, ambitions and experiences are our starting point.
SUSTAINABILITY
Social, economic and environmental sustainability are interconnected. A project must not strengthen the position of women at the expense of the local community, culture, nature or living environment.
TRANSPARENCY
We aim to communicate honestly about results and progress, as well as limitations, dilemmas and what is not yet working well.
STORYTELLING WITH DIGNITY
We only share personal stories with the consent of those involved and with respect for their privacy, safety and dignity. We do not look for the most dramatic story, but for the most honest one.
